{"id":448,"date":"2025-06-25T21:58:03","date_gmt":"2025-06-26T00:58:03","guid":{"rendered":"https:\/\/dev.mvmweb.com.br\/marcafogo\/?page_id=448"},"modified":"2026-05-23T12:49:38","modified_gmt":"2026-05-23T15:49:38","slug":"na-midia","status":"publish","type":"page","link":"https:\/\/deploysystem.com.br\/marcafogo\/na-midia\/","title":{"rendered":"Na M\u00eddia"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f9ae3b” scene_position=”center” top_padding=”4%” bottom_padding=”6%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” enable_shape_divider=”true” shape_divider_color=”#ffffff” shape_divider_position=”bottom” shape_divider_height=”110″ bg_image_animation=”none” gradient_type=”default” shape_type=”waves_opacity_alt”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” font_color=”#ffffff” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text text_direction=”default”]\n

Na M\u00eddia<\/h2>\n[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”3%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” font_color=”#000000″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text text_direction=”default” css=”.vc_custom_1751067071911{padding-top: 30px !important;}”]Planeta Campo – fevereiro\/2024
\n<\/strong>S\u00e3o Paulo exclui obrigatoriedade de marca a fogo em bovinos \u2013 Agora ser\u00e1 poss\u00edvel utilizar um sistema de identifica\u00e7\u00e3o espec\u00edfico com cores sendo o amarelo e o azul[\/vc_column_text][nectar_cta btn_style=”curved-arrow-animation” heading_tag=”h6″ button_color=”default” text_color=”#f9ae3b” button_border_thickness=”0px” link_type=”new_tab” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Acesse a mat\u00e9ria completa” url=”https:\/\/planetacampo.canalrural.com.br\/pecuaria\/sao-paulo-exclui-obrigatoriedade-de-marca-a-fogo-em-bovinos\/”][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”accent-color” animate=”yes” custom_height=”1px”][vc_column_text text_direction=”default” css=”.vc_custom_1751067034887{padding-top: 30px !important;}”]SP.GOV.BR – fevereiro 2024<\/strong>
\nBem-estar Animal: Agro de SP sai na frente e marca a fogo em bovinos deixa de ser obrigat\u00f3ria[\/vc_column_text][nectar_cta btn_style=”curved-arrow-animation” heading_tag=”h6″ button_color=”default” text_color=”#f9ae3b” button_border_thickness=”0px” link_type=”new_tab” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Acesse a mat\u00e9ria completa” url=”https:\/\/agricultura.sp.gov.br\/2024\/02\/29\/bem-estar-animal-agro-de-sp-sai-na-frente-e-marca-a-fogo-em-bovinos-deixa-de-ser-obrigatoria\/”][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”accent-color” animate=”yes” custom_height=”1px”][vc_column_text text_direction=”default” css=”.vc_custom_1751067018761{padding-top: 30px !important;}”]Sucesso no Campo<\/strong> \u2013 dezembro\/2024<\/strong>
\n\u201cProjeto retira marca\u00e7\u00e3o a fogo na chegada do animal ao confinamento\u201d reportagem sobre parceria Frisa\/MSD Sa\u00fade Animal, apoiadora do Projeto Redu\u00e7\u00e3o da Marca a Fogo, para reduzir 400\u202fmil marcas por meio de identifica\u00e7\u00e3o visual no confinamento[\/vc_column_text][nectar_cta btn_style=”curved-arrow-animation” heading_tag=”h6″ button_color=”default” text_color=”#f9ae3b” button_border_thickness=”0px” link_type=”new_tab” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Acesse a mat\u00e9ria completa” url=”https:\/\/sucessonocampo.com.br\/projeto-retira-marcacao-a-fogo-na-chegada-do-animal-ao-confinamento”][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”accent-color” animate=”yes” custom_height=”1px”][vc_column_text text_direction=”default” css=”.vc_custom_1751066995546{padding-top: 30px !important;}”]Compre Rural – agosto\/2024
\n<\/strong>\u201cDevemos aposentar a pr\u00e1tica marca\u00e7\u00e3o a fogo\u2026?\u201d an\u00e1lise sobre a campanha \u201cUma nova marca para o Brasil\u201d, com foco na capacita\u00e7\u00e3o e digitaliza\u00e7\u00e3o da identifica\u00e7\u00e3o animal[\/vc_column_text][nectar_cta btn_style=”curved-arrow-animation” heading_tag=”h6″ button_color=”default” text_color=”#f9ae3b” button_border_thickness=”0px” link_type=”new_tab” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Acesse a mat\u00e9ria completa” url=”https:\/\/www.comprerural.com\/devemos-aposentar-a-pratica-marcacao-a-fogo-na-pecuaria-brasileira”][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”accent-color” animate=”yes” custom_height=”1px”][vc_column_text text_direction=”default” css=”.vc_custom_1751066970743{padding-top: 30px !important;}”]YouTube (Giro do Boi) – maio\/2024
\n<\/strong>\u201cBEM-ESTAR ANIMAL: CONHE\u00c7A AS T\u00c9CNICAS…\u201d (segunda fase) v\u00eddeo exibindo os avan\u00e7os e o lan\u00e7amento da segunda fase do projeto[\/vc_column_text][nectar_cta btn_style=”curved-arrow-animation” heading_tag=”h6″ button_color=”default” text_color=”#f9ae3b” button_border_thickness=”0px” link_type=”new_tab” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Acesse a mat\u00e9ria completa” url=”https:\/\/girodoboi.canalrural.com.br\/pecuaria\/bem-estar-animal-conheca-as-tecnicas-e-tecnologias-que-ajudam-no-manejo-do-rebanho\/”][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”accent-color” animate=”yes” custom_height=”1px”][vc_column_text text_direction=”default” css=”.vc_custom_1751066934295{padding-top: 30px !important;}”]Giro do Boi (Canal Rural) – maio\/2024<\/strong>
\n\u201cMarca\u00e7\u00e3o a fogo: 96% dos pecuaristas… Saiba como reduzir este \u00edndice\u201d debate com especialistas, dados comparativos de precis\u00e3o de identifica\u00e7\u00e3o alternativa e lan\u00e7amento da segunda fase[\/vc_column_text][nectar_cta btn_style=”curved-arrow-animation” heading_tag=”h6″ button_color=”default” text_color=”#f9ae3b” button_border_thickness=”0px” link_type=”new_tab” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Acesse a mat\u00e9ria completa” url=”https:\/\/girodoboi.canalrural.com.br\/pecuaria\/marcacao-a-fogo-96-dos-pecuaristas-fazem-esta-pratica-no-pais-saiba-como-reduzir-este-indice”][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”accent-color” animate=”yes” custom_height=”1px”][vc_column_text text_direction=”default” css=”.vc_custom_1751066917451{padding-top: 30px !important;}”]FeedFood – abril\/2024
\n<\/strong>\u201cN\u00e3o precisa marcar a fogo! Carmen Perez explica\u2026\u201d: entrevista com Carmen Perez explicando a efic\u00e1cia dos m\u00e9todos alternativos na pr\u00e1tica[\/vc_column_text][nectar_cta btn_style=”curved-arrow-animation” heading_tag=”h6″ button_color=”default” text_color=”#f9ae3b” button_border_thickness=”0px” link_type=”new_tab” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Acesse a mat\u00e9ria completa” url=”https:\/\/feedfood.com.br\/nao-precisa-marcar-a-fogo-carmen-perez-explica-como-alternativas-funcionam-na-pratica”][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”accent-color” animate=”yes” custom_height=”1px”][nectar_cta btn_style=”curved-arrow-animation” heading_tag=”h6″ button_color=”default” text_color=”#f9ae3b” button_border_thickness=”0px” link_type=”new_tab” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Acesse a mat\u00e9ria completa” url=”https:\/\/portaldbo.com.br\/reducao-da-marca-a-fogo-traz-bem-estar-ao-gado-e-lucratividade-para-a-pecuaria\/”][vc_column_text text_direction=”default” css=”.vc_custom_1751066898035{padding-top: 30px !important;}”]Portal DBO – julho\/2023
\n<\/strong>\u00a0Redu\u00e7\u00e3o da marca a fogo traz bem-estar ao gado e lucratividade para a pecu\u00e1ria\u201d[\/vc_column_text][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”accent-color” animate=”yes” custom_height=”1px”][vc_column_text text_direction=”default” css=”.vc_custom_1751066873433{padding-top: 30px !important;}”]Giro do Boi (Canal Rural) – junho\/2023
\n<\/strong>\u201cRedu\u00e7\u00e3o da Marca Fogo: fazenda reduz 20 mil procedimentos em 1 ano\u201d\u00a0 entrevista com especialistas da Unesp, JBS e MSD, mostrando efeitos positivos na produtividade e bem-estar[\/vc_column_text][nectar_cta btn_style=”curved-arrow-animation” heading_tag=”h6″ button_color=”default” text_color=”#f9ae3b” button_border_thickness=”0px” link_type=”new_tab” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Acesse a mat\u00e9ria completa” url=”https:\/\/girodoboi.canalrural.com.br\/pecuaria\/reducao-da-marca-a-fogo-fazenda-reduz-20-mil-procedimentos-em-1-ano\/”][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”accent-color” animate=”yes” custom_height=”1px”][vc_column_text text_direction=”default” css=”.vc_custom_1751066827268{padding-top: 30px !important;}”]Allflex Global (Blog)\u00a0 – maio\/2022<\/strong>
\n\u201cProjeto Redu\u00e7\u00e3o da Marca a Fogo promove bem-estar animal\u201d cobertura institucional pela Allflex sobre implanta\u00e7\u00e3o em fazendas e ganhos operacionais\/dados.[\/vc_column_text][nectar_cta btn_style=”curved-arrow-animation” heading_tag=”h6″ button_color=”default” text_color=”#f9ae3b” button_border_thickness=”0px” link_type=”new_tab” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Acesse a mat\u00e9ria completa” url=”https:\/\/www.allflex.global\/br\/2022\/05\/04\/projeto-reducao-da-marca-a-fogo\/”][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”accent-color” animate=”yes” custom_height=”1px”][vc_column_text text_direction=”default” css=”.vc_custom_1751066846884{padding-top: 30px !important;}”]Globo Rural – setembro\/2021<\/strong>
\nDe olho em mercado mais exigente, fazendas do Brasil eliminam a marca\u00e7\u00e3o a fogo nos bovinos. … a tend\u00eancia \u00e9 mais propriedades rurais deixarem de usar a pr\u00e1tica, considerada contr\u00e1ria ao bem-estar animal”.[\/vc_column_text][nectar_cta btn_style=”curved-arrow-animation” heading_tag=”h6″ button_color=”default” text_color=”#f9ae3b” button_border_thickness=”0px” link_type=”new_tab” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Acesse a mat\u00e9ria completa” url=”https:\/\/globorural.globo.com\/Noticias\/Criacao\/Boi\/noticia\/2021\/10\/de-olho-em-mercado-mais-exigente-fazendas-do-brasil-eliminam-marcacao-fogo-nos-bovinos.html”][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”accent-color” animate=”yes” custom_height=”1px”][vc_column_text text_direction=”default” css=”.vc_custom_1751066838349{padding-top: 30px !important;}”]UOL Economia – setembro\/2021
\n<\/strong>\u201cFim da marca\u00e7\u00e3o a fogo do gado traz bem-estar e lucro para fazendas\u201d (colabora\u00e7\u00e3o UOL\/SP): detalha a trajet\u00f3ria de Carmen Perez e a implanta\u00e7\u00e3o do projeto em fazendas, incluindo brinco eletr\u00f4nico e ganhos econ\u00f4micos[\/vc_column_text][nectar_cta btn_style=”curved-arrow-animation” heading_tag=”h6″ button_color=”default” text_color=”#f9ae3b” button_border_thickness=”0px” link_type=”new_tab” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Acesse a mat\u00e9ria completa” url=”https:\/\/economia.uol.com.br\/reportagens-especiais\/agronegocio-marcacao-a-fogo-gado-pecuaria-sustentavel\/”][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”accent-color” animate=”yes” custom_height=”1px”][vc_column_text text_direction=”default” css=”.vc_custom_1751066764001{padding-top: 30px !important;}”]Giro do Boi (Canal Rural) – junho\/2021<\/strong>
\nPr\u00e1tica milenar do manejo de gado de corte pode estar com os dias contados \u2013 Fazendas abrem porteiras para pesquisadores validarem os benef\u00edcios de substituir a marca na pele dos animais e indicam..<\/span>[\/vc_column_text][nectar_cta btn_style=”curved-arrow-animation” heading_tag=”h6″ button_color=”default” text_color=”#f9ae3b” button_border_thickness=”0px” link_type=”new_tab” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Acesse a mat\u00e9ria completa” url=”https:\/\/girodoboi.canalrural.com.br\/pecuaria\/pratica-milenar-do-manejo-de-gado-pode-estar-com-os-dias-contados\/”][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”accent-color” animate=”yes” custom_height=”1px”][vc_column_text text_direction=”default” css=”.vc_custom_1751066748043{padding-top: 30px !important;}”]Giro do Boi (Canal Rural) – julho\/2020<\/strong>
\nMarca\u00e7\u00e3o a fogo em bovinos: como aposentar a pr\u00e1tica na fazenda? Especialista salientou que produtor n\u00e3o deve fazer do couro dos animais um tipo de \u201cexcel\u201dambuelante…] sem marca a fogo.<\/span>[\/vc_column_text][nectar_cta btn_style=”curved-arrow-animation” heading_tag=”h6″ button_color=”default” text_color=”#f9ae3b” button_border_thickness=”0px” link_type=”new_tab” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Acesse a mat\u00e9ria completa” url=”https:\/\/girodoboi.canalrural.com.br\/pecuaria\/marcacao-a-fogo-em-bovinos-como-aposentar-a-pratica-na-fazenda\/”][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”accent-color” animate=”yes” custom_height=”1px”][vc_column_text text_direction=”default”]Giro do Boi (Canal Rural) – julho\/2020
\n<\/strong>Gado sem marca a fogo? 11\u00ba Webinar Giro do Boi \u2013 Mateus Paranhos trata de Bem-estar Animal \u2013 a ci\u00eancia aliada ao campo e Carmen Perez apresenta \u201cA pr\u00e1tica no campo \u2013 manejo sem marca a fogo\u201d.<\/span>[\/vc_column_text][nectar_cta btn_style=”curved-arrow-animation” heading_tag=”h6″ button_color=”default” text_color=”#f9ae3b” button_border_thickness=”0px” link_type=”new_tab” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Acesse a mat\u00e9ria completa” url=”https:\/\/girodoboi.canalrural.com.br\/pecuaria\/11o-webinar-giro-do-boi-gado-sem-marca-a-fogo\/”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_global_section id=”43″][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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